miércoles, 20 de enero de 2010

The Princess Scarf by Gucci: The Flora.

(Princess Grace wearing the Flora Scarf in 1959)


As lovers of Hermès scarves and Ossie Clark/Celia Birtwell vintage dresses know, patterns can have as significant a history in fashion as the garments themselves. One of my favorite pattern stories is that of Flora, Gucci's now-emblematic array of delicate garden blooms scattered across a white (or less commonly, black) ground.

How it came about: as the story goes (many thanks to the delightful scarf-specialty blog Musings on things That Matter to Me), decades back Grace Kelly rushed into a Gucci shop in search of a floral scarf as a wedding present for a friend. The house did not make any at the time. Rodolfo Gucci went on to commission renowned illustrator Vittorio Accornero to design a sublime botanical in honor of Grace, who had then become Princess of Monaco.


With 37 different colors and a garden's worth of delicately rendered blooms, the scarf became an enduring favorite. When Frida Giannini became Gucci's head designer in 2002, she revived the pattern on bags, shoes, and dresses.



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